HOW MEDIAMATE WORKS
The year was 2006. The world was racing towards a new media dimension . . . ads being placed on smart-phones, blogs, social networks, and coupons just for me. Ad innovation was king and mainstream media placement was becoming seamless. Yet somehow, despite all these advances, ad placement on college campuses remained a challenge.
We realized advertisers and agencies were still struggling to place ads on college campuses. Whether it be their student paper, website, or events on campus, ad placement was being managed through multiple groups on campus. With limited time and resources, students and the administrations struggled to keep up with national demand. Many student groups didn’t even have the manpower to distribute media kits to their local community advertisers. As a result, student groups lost revenue and they struggled to keep pace. While media channels rapidly progressed to a new millennium, student advertising continued to operate as it always had in past decades.
Enter MediaMate, the first ad outsourcing solution for college media properties. College administrations and student groups hire MediaMate to manage their national advertising for them. We market their media properties, schedule ad placements, and perform invoicing and collections. We work with all advertisers and advertising agencies on behalf of the colleges that hire us. Advertisers love us because we’ve modernized student media placement. College administrations love how we train and support their students and provide a monitoring mechanism.