There are 18 million college students in the United States.

College students spend $200 billion per year and influence an additional $300-$500 billion. * Quirks Marketing Research

College students are developing brand loyalty. Research suggests that 80% of college freshman are not loyal to the brands they purchased in high school.

College students are early adapters and excited to try new brands and products.

College students turn over 30% annually, bringing in a new round of potential customers each year.

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    Now that the fall semester is coming to a close, students are starting to hear about their college events coming up this winter and spring. Colleges all around the country are getting entertainments’ best singers, bands, networks, and comedians to … Continue reading → […]
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