There are 18 million college students in the United States.
College students spend $200 billion per year and influence an additional $300-$500 billion. * Quirks Marketing Research
College students are developing brand loyalty. Research suggests that 80% of college freshman are not loyal to the brands they purchased in high school.
College students are early adapters and excited to try new brands and products.
College students turn over 30% annually, bringing in a new round of potential customers each year.





