With Halloween being a couple days away, this weekend is sure to be filled with monsters, princesses, superheroes and ghosts. While little children will be trick-or-treating in their favorite cartoon’s costumes, teenagers and adults try to create the best and funniest outfit. Many adults try to be creative to get the biggest laugh at the Halloween party. Most of the time, they dress up as someone famous, or a well known brand. As we all know, imitation is the sincerest form of flattery. No doubt, big brand names love when people dress up as their spokesperson or their logo.
Some brands even promote this and offer costumes to the public in order to increase brand recognition. One company doing this to a large degrees is the insurance company, Progressive. They have come out with the outfit for their commercial character “Flo”. Everyone knows who Flo is, she’s the perky and energetic lady who helps all sorts of customers who are switching to Progressive Insurance. Well now Progressive is making it easy for people to dress up as her for Halloween. On their website, as well as social media, Progressive is offering her outfit to anyone who wants it.
This idea for Progressive can only boost their brand name around the insurance community. People that see girls (or guys) dressed as Flo will automatically know who they are. By offering this outfit, Progressive builds brand loyalty for themselves which is the goal of any business.
By promoting this on Twitter and Facebook, this idea gets out to the entire world. Using social media to spread word about something is a great way to inform customers about what is happening. Progressive definitely knows what they’re doing when it comes to getting their name out to the masses. Another great way for them to reach people about their Halloween costume is by advertising in college newspapers. For college students, Halloween is a contest to see who has the funniest costume. Being Flo is one of the more original ideas out there, and students would likely purchase the outfit. Students need to know about this outfit though, which can be hard if they don’t have a Twitter or like Progressive’s Facebook page. With such a high following, college newspapers provide the avenue big brands are looking for when attempting to appeal to college students.