Brand’s Favorite Holiday? Halloween!

Posted on October 28, 2011 by admin

With Halloween being a couple days away, this weekend is sure to be filled with monsters, princesses, superheroes and ghosts. While little children will be trick-or-treating in their favorite cartoon’s costumes, teenagers and adults try to create the best and funniest outfit. Many adults try to be creative to get the biggest laugh at the Halloween party. Most of the time, they dress up as someone famous, or a well known brand. As we all know, imitation is the sincerest form of flattery. No doubt, big brand names love when people dress up as their spokesperson or their logo.

Some brands even promote this and offer costumes to the public in order to increase brand recognition. One company doing this to a large degrees is the insurance company, Progressive. They have come out with the outfit for their commercial character “Flo”. Everyone knows who Flo is, she’s the perky and energetic lady who helps all sorts of customers who are switching to Progressive Insurance. Well now Progressive is making it easy for people to dress up as her for Halloween. On their website, as well as social media, Progressive is offering her outfit to anyone who wants it.

This idea for Progressive can only boost their brand name around the insurance community. People that see girls (or guys) dressed as Flo will automatically know who they are. By offering this outfit, Progressive builds brand loyalty for themselves which is the goal of any business.

By promoting this on Twitter and Facebook, this idea gets out to the entire world. Using social media to spread word about something is a great way to inform customers about what is happening. Progressive definitely knows what they’re doing when it comes to getting their name out to the masses. Another great way for them to reach people about their Halloween costume is by advertising in college newspapers. For college students, Halloween is a contest to see who has the funniest costume. Being Flo is one of the more original ideas out there, and students would likely purchase the outfit. Students need to know about this outfit though, which can be hard if they don’t have a Twitter or like Progressive’s Facebook page. With such a high following, college newspapers provide the avenue big brands are looking for when attempting to appeal to college students.

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Cabs Are Here For College Students

Posted on October 28, 2011 by admin

Every weekend, college students are looking to forget about their jobs, classes, and never-ending workload and have some fun. For students that go to a school in a big city like Boston, New York, or San Diego, there are plenty of things to do around the city. From bars to pool halls to movies, students are looking to relieve stress and have fun with friends. Trouble is, most college kids that live on campus don’t have a car or don’t want to drive wherever they go. This is where taxi cabs come in play. Being around college campuses or college hot spots is a great way for taxi’s to get customers as well as build brand loyalty around the college scene.

Especially with the weather getting colder, students are looking for easy ways to get around the city. Although trains and subways are in every major city, they stop running around 12:30 making it difficult for students to get back to their dorms after a night out. This is where taxi’s can make great money. Taxi company’s should focus on targeting the college demographic when looking for business. If students share cabs with each other, it becomes an inexpensive way to get to and from their campus. This turns out to be a win-win scenario for both students and cab drivers.

One way taxi company’s can build brand loyalty among college students is by giving out their number as much as possible. There is nothing worse for a college student than being stuck in the middle of nowhere at night. By having the phone number of a taxi company, one quick phone call will solve their problem. After a few calls, students will call a cab when going out every time. Having returning customers is the ultimate goal of any brand.

The goal for taxi’s is getting their name out so college students know they are on campus. One great way to boost awareness is by being around campus at all times. Driving around the city and campus will be viewed by the whole student body and will build recognition. Once students are familiar with your brand, getting your number into their contacts is crucial. This can be done by students seeing the phone number on the side of the taxi. Another great way is by advertising in college newspapers. With the majority of students reading their student run publication, advertising inside these papers is very effective. This also lets students know that you appeal to them and are a reliable college taxi service. If taxi’s take advantage of this aspect of college marketing, they will be successful on college campuses for years to come.

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Brands Targeting The College Demographic

Posted on October 24, 2011 by admin

As trend setters, college students are being advertised to non-stop. Being part of the early-majority, college students are known to be the first ones to adopt a new product or brand. This is essential for any brand to become popular to the rest of the world. By targeting the college demographic, brands get their name out to the public and in the process build brand loyalty among today’s college students and tomorrow’s major consumer.

One perfect example of brands that are targeting college students is the religion, Scientology. The Church of Scientology has been reaching out to the college demographic to recruit students to their religion. Although some may say Scientology isn’t completely a religion, they surely know that targeting college students is a good way to get their brand out there. They have been coming up with college advertising plans for colleges across the U.S and have plans to venture into other countries.

For businesses or brands that are trying to get started, they can look at this template for boosting brand recognition. Getting involved in the college market is a great way for any brand to get picked up by the early-majority. After the early-majority catches onto a brand, the majority and late-majority soon will, thus ensuing the brands stay in whatever field they are in.

Another piece of that template in reaching college students is by advertising in student run publications. With a high viewership in college newspapers, brands are able to get their name out to the whole campus by placing just one ad. By having a brand get their logo around campuses, students build brand recognition which is key to having a brand catch on to multiple demographics.

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Burton Introduces Technology to Winter

Posted on October 21, 2011 by admin

Halfway through the fall semester and all of us are bringing out our sweatshirts, hats and gloves. Everyone around New England loves hot cocoa, leaves changing colors, warm fires, and pumpkin pie. One thing people don’t like at all is needing to take off their gloves in the freezing cold to answer a text. Why should we have to chance getting frostbite just to text or call someone back? Luckily, Burton has come up with a solution for us. They have come out with a new glove that eliminates this problem.

The snowboarding brand has developed the glove called, “Touchscreen Liner Glove”, and has changed the game for anyone with a touch screen phone or iPod. This thin glove can either be worn alone or under larger gloves, and adapts to whoever puts it on. On the tips of the thumb and index finger, and according to their own product description, their “magical membrane” allows the person to use their touchscreen without any problems. Although there are similar gloves on the market, Burton’s reputation for quality products puts them ahead of most of the competition.

This new technology will certainly appeal to the college market. By just being on a college campus, it is easy to see the majority of students have some form of a touchscreen. Whether it is an iPhone, iTouch, Blackberry Touch, Droid, or Android, students will face the issue of technology versus the cold soon. This is where Burton can come in and take advantage of college marketing.

The best way to market towards college students is by reaching them in their natural environment. Getting involved on college campuses is a great way for a company like Burton to get ahold of college students. By getting their brand name out there, students will develop an even higher level of brand recognition for Burton’s. Placing advertisements in student newspapers is also a great way to pump out content for a brand. The more a brand gets their logo out around college students, the more likely students will buy that particular brand. Students want a brand they can trust, as well as look good in. Not only does Burton products appeal to college students’ fashion, they solve a huge problem for all New Englanders with their new Touchscreen Liner Gloves.

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Sony Grabs Hold Of 3D Television Market

Posted on October 21, 2011 by admin

From radio, to television, to HD, to plasma, the time has come for 3D television to come into our homes. With this new technology, consumers are able to view spectacular 3D movies, sports, and some television shows from the convenience of their couch. This is on the more expensive side, but it’s surely worth it. Many of today’s top brands are coming out with this new TV, but Sony is really excelling above and beyond.

Along with their new technology, they are incorporating new and innovative accessories like their headsets, 3D glasses, and their new personal 3D viewer. To set themselves apart from their competition, Sony has done a great job making better products. To go with their TV’s, they have fast charging 3D glasses, internet abilities on all TV’s, and even a camera for skyping. All of these new ideas surely have people craving Sony’s new line of TV’s.

The stereotype of college students being poor and living off of cold pizza is fading fast. The majority of students have part-time jobs and have discretionary cash. Although these TV’s are expensive, some students will find the desire to get one. When it comes to watching TV, college students love it more than anyone. While it’s the fall season, college football definitely looks better in 3D. Students love watching movies too, and nothing looks better than a movie in 3D.

Sony could be one of the few electronic brands that targets their 3D TV’s to college students. By showing advertisements with college students with the TV’s, as well as putting on College Football on the screen, college students will feel a closeness to the brand. Another great way to reach college students with ads is by placing them in student newspapers. By using college advertising, students will develop a close personal relationship with Sony and will associate 3D televisions with the college lifestyle. That easily, Sony has become the leader in televisions on the college market.

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Advertising Museums to College Students

Posted on October 20, 2011 by admin

While it may seem as though college students are only interested in sitting around watching TV and playing video games, there is actually a market for educational and enriching entertainment within the college community. College attracts individuals interested in learning as much as they are interested in having fun. Museums can see an excellent boost in sales from the college market if they properly convey the value they can offer. Locations like the Museum of Science or the Peabody Essex Museum can benefit from targeting this market directly.

One of the most common ways museums have attracted the younger crowd is to target the schools themselves and arrange field trips or offer incentives if students visit. This can be an extremely successful strategy because it gets students into the museum to see what you have to offer. However, after their high school trip to the art museum students almost never see another reason to return. Museums are constantly changing; bringing in new pieces, hosting all new exhibits, and holding special events. These are all conscious efforts to attract business and make sure their old business returns. Yet they don’t advertise these interesting and expensive changes to all of their potential customers.

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By showing college students the changes you have made and the value your museum offers you can remind them of the good times they have had at museums in the past and drum up renewed interest in your exhibits. Offering student discounts, as many museums do, is another way to convince groups to spend the day at your museum.

Another way to demonstrate your value beyond entertainment is to highlight your academic benefits. Many museums are a wealth of resources for research projects, papers, and thesis’s. Whether you are talking to a mildly interested undergraduate student or a devoted graduate student there is a high level of academic value in your institution. The Peabody Essex Museum does a good job showing some of the educational value it offers through its website. They have many “interactives” where you can learn to write Chinese characters or analyze specific objects in paintings. Understanding the preference for students to learn online, this gives students a chance to sample the learning potential their museum can offer.

When offering deals specifically to students, or to just highlight the excellent deals already offered, it is important to advertise in the right mediums. College newspapers are a great way to reach the college market in a way that will stay with them. Because almost every student will read it, your ad can generate good buzz around campus. This will cause several students to talk about your museum. It is difficult for one student to hear about the museum or a specific exhibit and get people interested, but if many people read about it they can easily find friends who are interested in the going together. This will help bring your customers together on campus.

 

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The Video Game War on Campus

Posted on October 20, 2011 by admin

With the two biggest video game systems, Playstation 3 and XBOX 360, appearing so similar to the average gamer, the war to become the dominant system on campus is all about brand recognition. Advertising a game system is one of the first challenges for companies like Microsoft and Sony. The main determinant for choosing a console is what system other people in the college are using.

Much like clothes, music, or any other identifying product, students want to own what everyone else is using. Game systems are no exception, but their need goes even deeper. While wearing the same brand of clothing offers a sense of belonging, playing the same system offers actual belonging. Students who are looking for people to play with look for people who own the same system. This allows them to play online together, bring their controllers and play in the same room, and borrow games from each other. This social system is what makes students so keen to choose the “right” system for their social environment.

These facts show that to gain the most sales it isn’t enough to have the better performing system, you must have the most popular system on a specific campus. This can be done by associating your system with the school. This will lead to further sales and whether it was initially true or not, help you to become the stronger brand. Advertising through the school is a great way to link your brand to the school. Students believe advertisements that are associated with the school to reflect the school’s culture.

College newspapers reflect the ideas and preferences of the college community. The advertisements in them are perceived as part of those ideas and preferences. Because almost every student will read it, your ad can generate good buzz around campus. This will cause several students to talk about your system and games. The larger your gaming community gets at a college the more success you will see.

 

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Raytheon Searches Colleges for High-Potential Employees

Posted on October 20, 2011 by admin

One of the largest defense and industrial corporations, Raytheon, has always searched for bright minds right out of college. The Engineering Leadership Development Program is a two-year course of study built around short-term, rotational work assignments. Each engineering assignment provides challenging developmental opportunities that enhance participants’ leadership skills and augment their technical capabilities.

Campus Recruiting is an important step to getting the right applicant pool to help you find the best employees and interns for your company. A good campus recruitment campaign gets your companies name out there, highlights the jobs benefits, and attracts the right kind of applicants. Most schools have numerous resources you can take advantage of to help you succeed in these goals.

Career fairs can stir up interest for your company and motivate students to look into you further. Job opening postings, either online or in print, are useful tools to get information about specific jobs out there. Starting a relationship with the school’s career services department can keep you informed about upcoming opportunities. These are also the people who can help organize a visit to campus or a tour of your company. Both add a level of familiarity with your company that can help grow interest.

Advertising in the school newspaper is a great way to get your company’s name out there. Students are much more likely to approach a company they are familiar with. Also, these advertisements can highlight further benefits of your company and the position. Informing potential applicants about your company will give them more time to prepare to meet you and give you a better idea of the kind of candidates they are. Finding someone who will be the right fit for your company can be a difficult process. Luckily schools offer many services and opportunities to help make it simple for employees and employers.

 

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Planned Parenthood Informs College Students

Posted on October 20, 2011 by admin

Planned Parenthood Federation of America is a non-profit organization providing reproductive health and maternal and child health services. Since its inception, Planned Parenthood has grown to have over 820 clinic locations in the U.S., with a total budget of approximately $1 billion. They provide an array of services to over three million people in the United States, and support services for over one million clients outside the United States.

Although they have many efforts to reach those most in need of their services, Planned Parenthood can still do much more to inform people. They work with schools and other organizations to provide information and guidance to individuals. One of the groups most in need of guidance are college students. The organization advertises to the college community through schools and mediums that students are interested in. Recently they ran a campaign with MTV to reach the student market.

While Planned Parenthood has done a good job getting their name out there, they need to make further actions to convince people to seek their help. Some may be apprehensive about asking for help from them if they aren’t sure it’s something other students would do. Advertising through the school can help make students more comfortable. If they associate the services with their school they will feel it is more acceptable to use their information and help. Student newspapers come from peers and therefore students read it with a much more open and trusting mind towards advertisements. They have a surprisingly high readership of around 80% of the student body making them an extremely valuable tool for marketers.

 

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Gamefly Attracts College Students

Posted on October 20, 2011 by admin

Video games have always been very prevalent in college culture. Recent studies show that 70% of college students play video games. For a retailer to take advantage of this demand and get gamers into their store they must understand college student’s preferences. The game rental service Gamefly has keyed into a vital preference among college students by offering cheap game rentals through the mail. The most important determinant for students is price.

With the price of purchasing a new game at around $60, many gamers are looking for cheaper alternatives. Gamefly does a good job of bringing in new business by offering a free trial. They advertise well in markets that attract serious video game players, but they do not always represent the majority. Advertising directly to college students can tap the more casual gamers that make up some of that 70%.

While Gamefly has had success with hardcore gamers, they must design specific ad campaigns to target the casual gamer. With 70% of students gaming, there is a large market to reach. Advertising is important to inform students about specific offers, new games, or special trial offers. The key is to find a medium that students trust. Student newspapers come from peers and therefore students read it with a much more open and trusting mind towards advertisements. They have a surprisingly high readership of around 80% of the student body making them an extremely valuable tool for marketers.

 

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