Brands Targeting The College Demographic

Posted on October 24, 2011 by admin

As trend setters, college students are being advertised to non-stop. Being part of the early-majority, college students are known to be the first ones to adopt a new product or brand. This is essential for any brand to become popular to the rest of the world. By targeting the college demographic, brands get their name out to the public and in the process build brand loyalty among today’s college students and tomorrow’s major consumer.

One perfect example of brands that are targeting college students is the religion, Scientology. The Church of Scientology has been reaching out to the college demographic to recruit students to their religion. Although some may say Scientology isn’t completely a religion, they surely know that targeting college students is a good way to get their brand out there. They have been coming up with college advertising plans for colleges across the U.S and have plans to venture into other countries.

For businesses or brands that are trying to get started, they can look at this template for boosting brand recognition. Getting involved in the college market is a great way for any brand to get picked up by the early-majority. After the early-majority catches onto a brand, the majority and late-majority soon will, thus ensuing the brands stay in whatever field they are in.

Another piece of that template in reaching college students is by advertising in student run publications. With a high viewership in college newspapers, brands are able to get their name out to the whole campus by placing just one ad. By having a brand get their logo around campuses, students build brand recognition which is key to having a brand catch on to multiple demographics.

Posted in MediaMate | Tagged , , , , , | Leave a comment

Burton Introduces Technology to Winter

Posted on October 21, 2011 by admin

Halfway through the fall semester and all of us are bringing out our sweatshirts, hats and gloves. Everyone around New England loves hot cocoa, leaves changing colors, warm fires, and pumpkin pie. One thing people don’t like at all is needing to take off their gloves in the freezing cold to answer a text. Why should we have to chance getting frostbite just to text or call someone back? Luckily, Burton has come up with a solution for us. They have come out with a new glove that eliminates this problem.

The snowboarding brand has developed the glove called, “Touchscreen Liner Glove”, and has changed the game for anyone with a touch screen phone or iPod. This thin glove can either be worn alone or under larger gloves, and adapts to whoever puts it on. On the tips of the thumb and index finger, and according to their own product description, their “magical membrane” allows the person to use their touchscreen without any problems. Although there are similar gloves on the market, Burton’s reputation for quality products puts them ahead of most of the competition.

This new technology will certainly appeal to the college market. By just being on a college campus, it is easy to see the majority of students have some form of a touchscreen. Whether it is an iPhone, iTouch, Blackberry Touch, Droid, or Android, students will face the issue of technology versus the cold soon. This is where Burton can come in and take advantage of college marketing.

The best way to market towards college students is by reaching them in their natural environment. Getting involved on college campuses is a great way for a company like Burton to get ahold of college students. By getting their brand name out there, students will develop an even higher level of brand recognition for Burton’s. Placing advertisements in student newspapers is also a great way to pump out content for a brand. The more a brand gets their logo out around college students, the more likely students will buy that particular brand. Students want a brand they can trust, as well as look good in. Not only does Burton products appeal to college students’ fashion, they solve a huge problem for all New Englanders with their new Touchscreen Liner Gloves.

Posted in MediaMate | Tagged , , , , , | Leave a comment

Sony Grabs Hold Of 3D Television Market

Posted on October 21, 2011 by admin

From radio, to television, to HD, to plasma, the time has come for 3D television to come into our homes. With this new technology, consumers are able to view spectacular 3D movies, sports, and some television shows from the convenience of their couch. This is on the more expensive side, but it’s surely worth it. Many of today’s top brands are coming out with this new TV, but Sony is really excelling above and beyond.

Along with their new technology, they are incorporating new and innovative accessories like their headsets, 3D glasses, and their new personal 3D viewer. To set themselves apart from their competition, Sony has done a great job making better products. To go with their TV’s, they have fast charging 3D glasses, internet abilities on all TV’s, and even a camera for skyping. All of these new ideas surely have people craving Sony’s new line of TV’s.

The stereotype of college students being poor and living off of cold pizza is fading fast. The majority of students have part-time jobs and have discretionary cash. Although these TV’s are expensive, some students will find the desire to get one. When it comes to watching TV, college students love it more than anyone. While it’s the fall season, college football definitely looks better in 3D. Students love watching movies too, and nothing looks better than a movie in 3D.

Sony could be one of the few electronic brands that targets their 3D TV’s to college students. By showing advertisements with college students with the TV’s, as well as putting on College Football on the screen, college students will feel a closeness to the brand. Another great way to reach college students with ads is by placing them in student newspapers. By using college advertising, students will develop a close personal relationship with Sony and will associate 3D televisions with the college lifestyle. That easily, Sony has become the leader in televisions on the college market.

Posted in MediaMate | Tagged , , , , , | Leave a comment

Advertising Museums to College Students

Posted on October 20, 2011 by admin

While it may seem as though college students are only interested in sitting around watching TV and playing video games, there is actually a market for educational and enriching entertainment within the college community. College attracts individuals interested in learning as much as they are interested in having fun. Museums can see an excellent boost in sales from the college market if they properly convey the value they can offer. Locations like the Museum of Science or the Peabody Essex Museum can benefit from targeting this market directly.

One of the most common ways museums have attracted the younger crowd is to target the schools themselves and arrange field trips or offer incentives if students visit. This can be an extremely successful strategy because it gets students into the museum to see what you have to offer. However, after their high school trip to the art museum students almost never see another reason to return. Museums are constantly changing; bringing in new pieces, hosting all new exhibits, and holding special events. These are all conscious efforts to attract business and make sure their old business returns. Yet they don’t advertise these interesting and expensive changes to all of their potential customers.

photo

By showing college students the changes you have made and the value your museum offers you can remind them of the good times they have had at museums in the past and drum up renewed interest in your exhibits. Offering student discounts, as many museums do, is another way to convince groups to spend the day at your museum.

Another way to demonstrate your value beyond entertainment is to highlight your academic benefits. Many museums are a wealth of resources for research projects, papers, and thesis’s. Whether you are talking to a mildly interested undergraduate student or a devoted graduate student there is a high level of academic value in your institution. The Peabody Essex Museum does a good job showing some of the educational value it offers through its website. They have many “interactives” where you can learn to write Chinese characters or analyze specific objects in paintings. Understanding the preference for students to learn online, this gives students a chance to sample the learning potential their museum can offer.

When offering deals specifically to students, or to just highlight the excellent deals already offered, it is important to advertise in the right mediums. College newspapers are a great way to reach the college market in a way that will stay with them. Because almost every student will read it, your ad can generate good buzz around campus. This will cause several students to talk about your museum. It is difficult for one student to hear about the museum or a specific exhibit and get people interested, but if many people read about it they can easily find friends who are interested in the going together. This will help bring your customers together on campus.

 

Posted in MediaMate | Tagged , , , | Leave a comment

The Video Game War on Campus

Posted on October 20, 2011 by admin

With the two biggest video game systems, Playstation 3 and XBOX 360, appearing so similar to the average gamer, the war to become the dominant system on campus is all about brand recognition. Advertising a game system is one of the first challenges for companies like Microsoft and Sony. The main determinant for choosing a console is what system other people in the college are using.

Much like clothes, music, or any other identifying product, students want to own what everyone else is using. Game systems are no exception, but their need goes even deeper. While wearing the same brand of clothing offers a sense of belonging, playing the same system offers actual belonging. Students who are looking for people to play with look for people who own the same system. This allows them to play online together, bring their controllers and play in the same room, and borrow games from each other. This social system is what makes students so keen to choose the “right” system for their social environment.

These facts show that to gain the most sales it isn’t enough to have the better performing system, you must have the most popular system on a specific campus. This can be done by associating your system with the school. This will lead to further sales and whether it was initially true or not, help you to become the stronger brand. Advertising through the school is a great way to link your brand to the school. Students believe advertisements that are associated with the school to reflect the school’s culture.

College newspapers reflect the ideas and preferences of the college community. The advertisements in them are perceived as part of those ideas and preferences. Because almost every student will read it, your ad can generate good buzz around campus. This will cause several students to talk about your system and games. The larger your gaming community gets at a college the more success you will see.

 

Posted in MediaMate | Tagged , , , , , | Leave a comment

Raytheon Searches Colleges for High-Potential Employees

Posted on October 20, 2011 by admin

One of the largest defense and industrial corporations, Raytheon, has always searched for bright minds right out of college. The Engineering Leadership Development Program is a two-year course of study built around short-term, rotational work assignments. Each engineering assignment provides challenging developmental opportunities that enhance participants’ leadership skills and augment their technical capabilities.

Campus Recruiting is an important step to getting the right applicant pool to help you find the best employees and interns for your company. A good campus recruitment campaign gets your companies name out there, highlights the jobs benefits, and attracts the right kind of applicants. Most schools have numerous resources you can take advantage of to help you succeed in these goals.

Career fairs can stir up interest for your company and motivate students to look into you further. Job opening postings, either online or in print, are useful tools to get information about specific jobs out there. Starting a relationship with the school’s career services department can keep you informed about upcoming opportunities. These are also the people who can help organize a visit to campus or a tour of your company. Both add a level of familiarity with your company that can help grow interest.

Advertising in the school newspaper is a great way to get your company’s name out there. Students are much more likely to approach a company they are familiar with. Also, these advertisements can highlight further benefits of your company and the position. Informing potential applicants about your company will give them more time to prepare to meet you and give you a better idea of the kind of candidates they are. Finding someone who will be the right fit for your company can be a difficult process. Luckily schools offer many services and opportunities to help make it simple for employees and employers.

 

Posted in MediaMate | Tagged , , , | Leave a comment

Planned Parenthood Informs College Students

Posted on October 20, 2011 by admin

Planned Parenthood Federation of America is a non-profit organization providing reproductive health and maternal and child health services. Since its inception, Planned Parenthood has grown to have over 820 clinic locations in the U.S., with a total budget of approximately $1 billion. They provide an array of services to over three million people in the United States, and support services for over one million clients outside the United States.

Although they have many efforts to reach those most in need of their services, Planned Parenthood can still do much more to inform people. They work with schools and other organizations to provide information and guidance to individuals. One of the groups most in need of guidance are college students. The organization advertises to the college community through schools and mediums that students are interested in. Recently they ran a campaign with MTV to reach the student market.

While Planned Parenthood has done a good job getting their name out there, they need to make further actions to convince people to seek their help. Some may be apprehensive about asking for help from them if they aren’t sure it’s something other students would do. Advertising through the school can help make students more comfortable. If they associate the services with their school they will feel it is more acceptable to use their information and help. Student newspapers come from peers and therefore students read it with a much more open and trusting mind towards advertisements. They have a surprisingly high readership of around 80% of the student body making them an extremely valuable tool for marketers.

 

Posted in MediaMate | Tagged , , , , | Leave a comment

Gamefly Attracts College Students

Posted on October 20, 2011 by admin

Video games have always been very prevalent in college culture. Recent studies show that 70% of college students play video games. For a retailer to take advantage of this demand and get gamers into their store they must understand college student’s preferences. The game rental service Gamefly has keyed into a vital preference among college students by offering cheap game rentals through the mail. The most important determinant for students is price.

With the price of purchasing a new game at around $60, many gamers are looking for cheaper alternatives. Gamefly does a good job of bringing in new business by offering a free trial. They advertise well in markets that attract serious video game players, but they do not always represent the majority. Advertising directly to college students can tap the more casual gamers that make up some of that 70%.

While Gamefly has had success with hardcore gamers, they must design specific ad campaigns to target the casual gamer. With 70% of students gaming, there is a large market to reach. Advertising is important to inform students about specific offers, new games, or special trial offers. The key is to find a medium that students trust. Student newspapers come from peers and therefore students read it with a much more open and trusting mind towards advertisements. They have a surprisingly high readership of around 80% of the student body making them an extremely valuable tool for marketers.

 

Posted in MediaMate | Tagged , , , , | Leave a comment

UMass vs. UNH: Colonial Clash At Gillette Stadium

Posted on October 19, 2011 by admin

Now that the leaves are changing, the weather is getting colder and the days are getting shorter, we know it’s time for one thing: Football. The Patriots are 5-1 and are on their bye this week, leaving Gillette Stadium free. UMass Amherst and the University of New Hampshire are taking advantage of this, as they will be facing off against each other this weekend in a battle for college football supremacy. Students from both of these schools will flock to the stadium to enjoy tailgating, trash talk, and of course a great football game. With such a unique event, both schools as well as Gillette Stadium should get the word out of this event as much as possible.

Both the Minutemen and Wildcats have been promoting this game since the game has been scheduled, and even current Patriot and former Minuteman James Ihedigbo has been promoting the game on a national level. Although both schools won’t be fighting for a national championship this season, this rivalry has bragging rights at stake. This along with a fun college atmosphere guarantees a good time for anyone attending.

Getting the word out of this game can include advertising on radio, flyers around campus, advertising on social media and in college newspapers. Wherever college students are, news about this event should be. Advertising on sports radio and on sports channels is a great way for sports fan from all around New England to get word about the game. College newspapers are the best way to reach people on campus. With such a high readership, people involved with marketing this game should place advertisements in the papers for UMass and UNH.

With the majority of both campuses attending the game this weekend, Gillette can be close to full which for a college game would be excellent. This game guarantees fans with great fans, food and football. What more could you want on a fall afternoon?

Posted in MediaMate | Tagged , , , , , , , | Leave a comment

Boar’s Head Becomes Head Of The Class

Posted on October 19, 2011 by admin

While many college students are eating dorm food and ordering take-out, upper class men with their own apartments are doing their own food shopping. Although college students are known to be frugal, students are making sure they’re eating healthy, even if it isn’t the cheapest option. Students are willing to pay for premium, quality food. A perfect example of this is Boar’s Head meats and cheeses. Whether it comes to lunch, dinner, or just a snack, Boar’s Head provides college kids with quality meat. By offering an excellent product and being easily accessable, Boar’s Head proves to be a college favorite.

Boar’s Head does a great job in getting the word out about their products. From their website, Boar’s Head states, “We are proud to say that our meats and cheeses contain no fillers, gluten, artificial colors, flavors or trans fat. We wouldn’t put anything in our products that you wouldn’t put on your own table”. Once tasting Boar’s Head, it is clear to see they aren’t joking around. College students are willing to pay a little extra to have a much better meal than compared to campus food, giving Boar’s Head a clear advantage within the college market.

Boar’s Head clearly prides themselves on giving customers with a premium product when it comes to meats. Whether students want to eat healthy or just have a great tasting lunch, Boar’s Head provides them with the food to do so. They have definitely built brand loyalty among customers who want great taste and nutrition.

Boar’s Head is a premium brand, and therefore not sold in all supermarkets. One way they could increase knowledge about their products and brand loyalty is by advertising to their target markets. By getting involved on college campuses, Boar’s Head could easily gain more followers just by having students taste their meats and cheeses. Once students do, they will be instantly hooked. Besides taste testing, college marketing is essential for any brand to boost awareness on a college campus. Placing advertisements in student run publications gets word out to the entire college. With 80% of students reading their respective college newspaper, Boar’s Head would get their name out to the whole campus with one ad. Doing so would entice students to try the premium brand and as we all know, students will become hooked on Boar’s Head’s excellent meats and cheeses.

Posted in MediaMate | Tagged , , , , , , | Leave a comment
top
bottom
top

LATEST TWEETS

bottom
top

SUBSCRIBE

bottom