Illinois Institute of Technology-Tech News (Increasing National Advertisers)

Before MediaMate, Illinois Institute of Technology’s TechNews only had 4 different advertisers. After partnering up MediaMate, they gained 22 new advertisers resulting in a total of 26 different advertisements.

Bowdoin College-Bowdoin Orient

(Accommodating On-Campus Advertisers)

Students at Bowdoin College faced a challenge with an on-campus advertiser who was upset with the way an ad printed. Mediamate advised the students on what the appropriate course of action would be to resolve the issue, and educated them on industry standards regarding make-goods.

SUNY Binghamton-Pipe Dream

SUNY Binghamton is a doctoral research university located in Vestal, NY, an hour north of Scranton, PA. The university has been ranked as one of the Top 50 Public Universities by U.S. News & World Report for the last ten years, and has been named “the premier public college in the northeast” by The Fiske Guide to Colleges. SUNY Binghamton’s latest accomplishment includes making the Princeton Review’s Green Honor Roll as one of the greenest colleges in the US. Pipe Dream is the official student newspaper of SUNY Binghamton, and publishes 7,000 copies twice a week throughout the school year. Many national and regional companies, employers, and graduate programs find it the perfect medium to reach over 14,000 students enrolled at the university.

MediaMate Advertising, Recruitment Solution

• Identified opportunities at SUNY Binghamton, such as internships, jobs, nursing, non-profit fairs, graduate fairs, and law school fairs
• Obtained list of attendees for each fair
• Created special issues for each fair. Researched decision maker for each company attending the fairs
• Created phone campaigns and e-mail blasts attaching media kit and made company aware of the opportunity to promote their participation in the college publication
• Generated eleven new advertisers and over $7,500.00 in new revenue within the first three months of working with SUNY Binghamton’s student newspaper using this model
• New model plan implemented and managed by MediaMate

Hofstra University-The Chronicle

The Chronicle is Hofstra University’s official, award-winning student newspaper. Produced weekly, The Chronicle has been active since 1935. It has a long tradition of being an independent voice for the students, reporting on all developments at Hofstra University that affect students as well as covering the cultural, social, and athletic life of the college. With a weekly circulation of about 4,500, The Chronicle is distributed free to all students, staff, and faculty of the University.

Pre-MediaMate

• Responsibility fell on editorial staff to handle advertising
• Advertising responsibilities often went second fiddle to editorial issues
• No dedicated or consistent advertising staff or support. Problems running ads on schedule. Problems collecting
  With MediaMate
• Utilized POPS software and ad bundles to run ads as scheduled
• 0 missed ads the entire first year with MediaMate
• Editor-in-chief saw more ads in the first year with MediaMate than previous three years at paper
• National sales increased an estimated 47%
• Staff was able to increase pages as a result of increased ad sales
• Staff was able to purchase new computers and other office equipment with new ad revenue

Rhode Island Community College-The Unfiltered Lens

Pre-MediaMate

• $0 in national and regional advertising sales
• No advertising portfolio
• Limited student participation
• Inconsistent print dates

With MediaMate (2009-2010)

• Massive scale marketing & sales plan launched resulting in thousands of dollars generated
• Diversified advertising portfolio built from scratch
• Consistent print dates and sustained advertiser trust
• Increased printing frequency as a result of ad revenue surplus
• Continuous increase

With MediaMate (2010-2011)

• Beat sales of 2009-2010 in fall semester alone
• Increased frequency to a steady 2x monthly
• due to ad revenue surplus, staff was able to attend a college media convention for the first time