Salem State University-The Salem State Log
Pre-MediaMate
- Entire staff of 15 quit the paper and the adviser was terminated
- Staff failed to publish the paper consistently without informing advertisers
- Advertisers lost faith in the publication
- Countless make-goods
With MediaMate
- Contacted the director of student activities to inform them of the current situation
- Coordinated make-goods with dozens of advertisers to ensure proper placement and refunds
- Had numerous visits with new staff and administration to help organize and train students about national advertising
- National sales increased an estimated 30%
- Contacted advertisers and explained the current scenario and set expectations for the semesters to come
Missouri University of Science and Technology-The Missouri Miner
Pre-MediaMate
- 30% collections rate
- 6 different advertisers
- 23 total ads
- No sales program
- No special issues or marketing plan
With MediaMate
- Re-branded The Missouri Miner to niche engineering product
- Implemented multiple rate structures to maximize sales
- Researched and monitored risks and payment history
- Introduced special issues
- Special issues sold several thousand dollars in ad revenue in the first year of introduction
- Corroborated sales efforts with special issues and events on campus
- Focused on niche advertisers and corporations that have a history with the University
- Increased sales nearly 8.5 X
Mesa Community College-The Mesa Legend
Pre-MediaMate
- Did not take ads in 2006-2007 due to an editorial decision
- Forgoing advertising for that length of time blacklisted The Mesa Legend within the national market
- Can take several years to recover from blacklist status
With MediaMate
- Rebuilt paper’s reputation in the national marketplace
- Developed sales and marketing plan to re-introduce paper
- Established new pricing structure and media kit
- Went through older issues and records to identify and notify past advertisers that The Mesa Legend was taking ads again
- Reached out to hundreds of new leads
- Number of ads increased from 0 to 50 in 2007-2008
- Estimated 68 national ads the following academic year
- Estimated 15 national advertisers the following academic year
- Paper is no longer blacklisted
