- Tech Trends: Smartphone Popularity Grows with Students… As Does its Marketing Reach November 5, 20122012 is the first year that smartphone ownership has surpassed media phone ownership. Fifty-five percent of college students now own a smartphone. This figure wouldn’t surprise anyone who has spent more than thirty seconds on a college campus; it seems … Continue reading → […]
- Back to School – College Students Spending More than Ever! October 15, 2012As we enter the second month of the fall semester and the back-to-school season ends, recent reports make it increasingly clear that, while the economy may be down, college students’ discretionary spending certainly is not. Frugal on tuition spending It … Continue reading → […]

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