Tag Archives: student spending

Back to School – College Students Spending More than Ever!

Posted on October 15, 2012 by admin

As we enter the second month of the fall semester and the back-to-school season ends, recent reports make it increasingly clear that, while the economy may be down, college students’ discretionary spending certainly is not. Frugal on tuition spending It … Continue reading →

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College Ski Trips Gears Up College Students

Posted on November 9, 2011 by admin

As the winter season approaches, college students are thinking about one thing; getting finals out of the way and finally hitting the slopes. This is the time of year students plan their winter and spring break trips, and the mountain … Continue reading →

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“Wings Over” The Competition

Posted on September 28, 2011 by admin

It’s 1:07 on a Friday night. For most college students, they are looking for a late night meal to put an end to their night. While most traditional restaurants are closed for the night, few places offer students an affordable … Continue reading →

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Getting Friendly With College Students

Posted on September 27, 2011 by admin

Friendly’s restaurant, always a popular spot for the younger generation, has been taking steps to gain more business from the college crowd. Through several new promotions and a strong push of social media, Friendly’s seems to be garnering some attention … Continue reading →

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Ben and Jerry’s Scoops Up College Ambassadors

Posted on September 23, 2011 by admin

Ben and Jerry’s seems to be showing an increased interest in building their brand on college campuses. This spring they began their college ambassador program to hire current college students to help promote their brand on campus. This is part … Continue reading →

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Home Goods Dressing Up Dorm Rooms

Posted on September 23, 2011 by admin

HomeGoods has recognized the high demand by college students for dorm furnishings and solutions. They have targeted the college crowd in a number of ways to help set them apart. With $46 billion being spent by college students to prepare … Continue reading →

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Students and the Shack

Posted on September 22, 2011 by admin

Radio Shack has hundreds of devices that students need and they’ve been doing a great job positioning themselves for the college crowd. Through celebrity endorsements, scholarships, and social media Radio Shack has positioned themselves as a very recognizable brand for … Continue reading →

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Advertising Warehouse Club Stores to College Students

Posted on September 22, 2011 by admin

College students are always looking for the best deal. Warehouse Clubs like Sam’s Club, BJ’s Wholesale Club, and Costco undoubtedly have some of the best deals. Despite this, warehouse clubs are predominately filled with families and adults. This could be … Continue reading →

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Microsoft Serves Up Big College Deals

Posted on September 21, 2011 by admin

Microsoft has always recognized the value of the college market. They have taken many steps to entice students to their products. These include special college deals, college fairs, and many other promotions. Last year, college spending on electronics reached almost … Continue reading →

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Liberty Bank Sponsors Local University

Posted on September 20, 2011 by admin

Last year Arkansas Tech University students were treated to a lecture series from several top alumni of the school. The College of Business Distinguished Lecture Series was made possible through a sponsorship by Liberty Bank. The speakers for the series … Continue reading →

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