DirecTV NFL Sunday Ticket

DirecTV’s agency of record has hired MediaMate for four consecutive years to promote to college students across 83 campuses through digital and social media advertising.

Campaign Objective

Promote their NFL Sunday Ticket student pricing.

2020 Results

• 762,952 impressions
• 114,647 engagements
• 15.03% average engagement rate 
• 914 clicks

Services MediaMate Provided

• Found and qualified the best campus options based on client’s geographic and demographic targets for the campaign
• Managed all communication, scheduling and logistics with schools
• Tracked analytics of all digital ads and social media posts